Date of Completion

6-26-2014

Embargo Period

6-25-2018

Keywords

Semantic Matching; Information Competition; Broad Match; Poaching; Paid Search Advertising

Major Advisor

Joseph Pancras

Associate Advisor

William T. Ross, Jr.

Associate Advisor

Hongju Liu

Field of Study

Business Administration

Degree

Doctor of Philosophy

Open Access

Campus Access

Abstract

Archival abstract submitted

Available for download on Monday, June 25, 2018

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