Date of Completion
Dr. Claudio Benzecry, Dr. Kim Price-Glynn
Field of Study
Master of Arts
Scholars have long shown that there are gendered hierarchies within art worlds. This research examines how those hierarchies are forming on the online marketplace Etsy. Using qualitative methodology I examine 10 in-depth interviews with artists actively selling their artwork on Etsy. Additionally, I perform a qualitative content analysis of 50 artist profiles on Etsy. I find that offline cultural frameworks affect the ways these online artists project the value of themselves, their ability, and their art pieces. Offline practices, procedures, and attitudes influence the way we value our self, and thus affect the way we present our self online.
Umsted, Natalie K., "The Art of Commerce: Self-Stratification on Etsy" (2014). Master's Theses. 545.
Dr. Gaye Tuchman