Document Type



Library and Information Science


A demonstration of the installation and use of Google Analytics with CONTENTdm in order to better gather metrics and insight into both general and specific online traffic across such digital repositories. Issues addressed will include collection-level traffic, digital object-level traffic, general site referrals to the repository, specific referrals to the repository, search engine referrals, user keywords, traffic occurring inside and/or outside an institution’s own network, reporting options.


Discussion presented by the author at the Eastern CONTENTdm Users Group Conference, August 6, 2009, Yale University, New Haven, CT.