Date of Completion

Spring 5-9-2010

Thesis Advisor(s)

Susan Spiggle

Disciplines

Business | Marketing

Abstract

This proposal focuses on the marketing strategies and decisions associated with launching a product within the consumer electronics industry in two geographic markets. The thesis is a hypothetical business proposal in the case that Nintendo decides to manufacture a high definition television set and sell it in the United States and in Japan. The work includes demographic, marketing, manufacturing, distribution, and financial analysis of Nintendo and the relevant markets.

TinePt2 Nintendo Japan.doc (894 kB)
Part 2: Brand Extension Proposal for Nintendo Japan

Included in

Marketing Commons

Share

COinS