Date of Completion
Spring 5-9-2010
Thesis Advisor(s)
Susan Spiggle
Disciplines
Business | Marketing
Abstract
This proposal focuses on the marketing strategies and decisions associated with launching a product within the consumer electronics industry in two geographic markets. The thesis is a hypothetical business proposal in the case that Nintendo decides to manufacture a high definition television set and sell it in the United States and in Japan. The work includes demographic, marketing, manufacturing, distribution, and financial analysis of Nintendo and the relevant markets.
Recommended Citation
Tine, Stephanie, "Marketing Proposal for Brand Extension in Japan and the US: The Nintendo TiiVii" (2010). Honors Scholar Theses. Paper 118.
http://digitalcommons.uconn.edu/srhonors_theses/118
TinePt2 Nintendo Japan.doc (894 kB)
Part 2: Brand Extension Proposal for Nintendo Japan
Part 2: Brand Extension Proposal for Nintendo Japan