Date of Completion
Business | Business Administration, Management, and Operations | International Business
A case study of McDonald's success in Italy and the global ventures of other fast food restaurants. This paper uses strategies learned by McDonald's as recommendations for other similar companies in their global expansions.
Weyers, Bejamin, "Global Expansion of U.S. Fast Food Restaurants : A Case Study of McDonald's in Italy" (2012). Honors Scholar Theses. Paper 236.